The world’s largest brands have the unique, uncomplicated and easily place able logos. These logos have certain similarities. Something does makes these logos prosperous. All the big brands have something similar. Logobench.com hits out on a few factors usual in these brands. These factors don’t really mean to be a must in every logo, but the color combination and overall pattern is very important for a good logo
Color factor.
A logo has to be attention-getting; it must turn eyes, create individuality and have an imprint on the minds of the consumer. This doesn’t mean you can fill all the colors in it and make it look like a rainbow mesh. The interesting factor about successful logos of 2013 that the most common color used in creating them was black or shades of grey. This shows that on an outset, colors do look good to the eyes but a logo can be of any color. Around 45 % of successful logos in 2013 used the black/Grayscale theme. The second and third most used colors were red and blue with 34% and 32% respectively.
The second noticeable thing in the logos of 2013 was number of colors used in a particular logo. Logos comprising of 1-2 colors constituted to about 82% of the total successful logos. More the 3 colored logos constituted to about 18%of the total. The study shows that one or two tone colors were used.
Logobench understands the importance of using appropriate colors which can you give you a direction, an image of a logo that you are thinking of making.
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