LOGOBENCH REVIEWS HOW COLORS CAN BE THE KEY TO A SUCCESSFUL LOGO.
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The world’s largest brands have the unique, uncomplicated and easily place able logos. These logos have certain similarities. Something does makes these logos prosperous. All the big brands have something similar. Logobench.com hits out on a few factors usual in these brands. These factors don’t really mean to be a must in every logo, but the color combination and overall pattern is very important for a good logo
Color factor.
A logo has to be attention-getting; it must turn eyes, create individuality and have an imprint on the minds of the consumer. This doesn’t mean you can fill all the colors in it and make it look like a rainbow mesh. The interesting factor about successful logos of 2013 that the most common color used in creating them was black or shades of grey. This shows that on an outset, colors do look good to the eyes but a logo can be of any color. Around 45 % of successful logos in 2013 used the black/Grayscale theme. The second and third most used colors were red and blue with 34% and 32% respectively.
The second noticeable thing in the logos of 2013 was number of colors used in a particular logo. Logos comprising of 1-2 colors constituted to about 82% of the total successful logos. More the 3 colored logos constituted to about 18%of the total. The study shows that one or two tone colors were used.
Logobench understands the importance of using appropriate colors which can you give you a direction, an image of a logo that you are thinking of making.
LogoBench Reviews | Twitter Is Experimenting As Grid Redesign
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Twitter has been in the news, so what? Nothing new about it! But this time, its because of a substantial redesign of its home page in 2015.
It seems like Twitter is, presently, thinking to step out and try something new with a major Homepage redesign that could change the login page of the famous microblogging website into a real-time portal of the latest news stories and celeb updates.
A week before, two separate Twitter redesigns were discovered that are right now in limited-scope testing. Both designs envisage the future of Twitter’s homepage as a social media news portal, where the tweets are sorted as per the categories classified by subject, such as Business News, Video Games, Space News, and all that) or author (Country Artists, Celebrity Chefs, and more). Users need to just click a small banner to drill down to see tweets that fall into those categories. The similarity between both of them was that both has a grid view.
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| layout # 1 |
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| Layout # 2 |
Both designs are quite different and one of the main differences is their layout. First one that also looks more polished was spotted last week by Yongzhi Huang, a Fast Company developer. The homepage design features a 3x3 grid of tweet categories and a more densely crammed, two-column design. Whereas, the second design – the sparser one—was spotted by Danny Sullivan from Search Engine Land, which comprises of a 2x2 grid of categories based on the tweet and three columns.
Actually, short of the obvious—that the social networking giant wants to emphasize on discoverability, but how will these categories work? Would they be driven by hashtags like before? Would they be human-curated? Or sorted out by algorithms??? The new homepage design creates more questions than answers. Let’s see what happens.
Logobench Reviews the digital branding trends for 2015.
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With more customers doing their money transactions online
rather than at the physical bank, the year 2015 will see monetary
establishments separating themselves all the more digitally however compelling
marking. Statistics say that 58% of buyers have attempted another brand in the
most recent three months that they didn't even think around one year ago, so
the significance of brand mindfulness and engagement is fundamental. Whether
re-marking altogether or invigorating the current brand, monetary advertisers
will be tasked with making their foundation emerge in an industry that advances
huge numbers of the same items and administrations.
Run of the mill marking endeavors incorporate logo design,
corporate differentiation and style guide improvement that will reach out over
all showcasing channels for expanded perceivability. As the online center for
money related organizations, the corporate site will try to convey on the brand
guarantee with tweaked pictures, consumer-centric electronic messaging, and
customized client experience (UX). Monetary advertisers will stress interesting
brands, and position marks by amplifying the bank or credit union's main goal
and values all through web content in a way that is genuinely felt by the
customer. In a jumbled online space where budgetary organizations contend over
shopper consideration, banks and credit unions will try to pass on brand
coherence with a different look and feel over all advertising channels.
LogoBench Review The design process of a logo.
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The design process of a logo
has to piece well in order to get an iconic logo. The process is followed in
order to achieve what is called an effective logo. The process also helps in
rectifying any glitches that we can encounter after the logo has been made. Every
designer has some steps in his/her mind to follow. At Logobench we ensure
that the pattern is effectively followed so that every part of the logo design
process.
• Brief: Conduct a survey or
meeting with the customer to get the outline straight.
• Explore: Behavior
examination concentrated on the business itself, its history, and its rivals.
• Consultation: Behavior
research into logo outlines that have been fruitful and flow styles and
patterns that are identified with the configuration brief.
• Visualize: Create the logo
plan ideas around the brief and exploration.
• Revisit. Take breaks all
through the configuration process. This permits your thoughts to develop and
gives you a chance to get restored energy. Ask questions.